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	Direct mail for TDS slug pellets from De Sangosse
	brief: to build on the success of the earlier advertising campaign to drive autumn sales of TDS slug pellets, retaining emphasis on quality and attractivity.   solution: develop the tagline ‘magnetic attraction’ to reinforce the brand values. Produce a roll-folded direct mailer that starts with a magnet-shape made up of TDS slug pellets and opens out to reveal the remainder of an image which conveys product attractivity at a glance.
	TDS Direct Mail unopened
	TDS Direct Mail opened after one fold
	TDS Direct Mail inner right when unfolded
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