brief: design and develop a high-impact low budget stand for the biocide SOLOSAN at the
2009 Dairy Event.
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solution: create the impression of a proven highly-valued product through the use of testimonials. A floor-to-ceiling backdrop put visitors in familiar territory, making best use of new photography taken by The Distillery in a local dairy parlour. Life-size cut-outs of farmers who are using the product were created and positioned to affirm the product’s value and versatility. |
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