brief: to graphically represent Barclay’s core values and approach to products, and use that graphic representation at the heart of the company’s 2009 Cereals Event stand.
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solution: based on the words perform, research, innovate, develop and excel, the PRIDE branding was conceived. With science underpinning product and corporate differentiation, the molecule image was developed to carry the PRIDE message. The PRIDE branding and molecule image were a focus for the Cereals Event stand and a range of tools and activities were employed to maximise exposure including a pre-event teaser ad, competition cards, exhibition boards and strongly branded wall graphics. |
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