| brief: to create an advertisement aimed at people who produce and show horses to launch Saphir, the new cordless trimmer from Heiniger. Attach the status, quality and reliability of the parent brand to a product which looks quite different from other Heiniger handsets.
solution: a spotlight effect suggests that Saphir is the star of the show. Restricting the colour palette to product colour (blue) and brand colour (red) emphasises the link, while the use of a horse’s head implies Saphir has been designed specifically for the equine market.
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