The Distillery::Creative Design Solutions

Advertising for Barclay Crop Protection herbicide Gallup

brief: to secure market share and add value to Gallup, differentiating it from other glyphosate-based herbicide treatments on the basis of ingredient quality, formulation and product support.

solution: a generic unbranded can of cola against a white background creates a strong focal point. The advert uses customer experience – that not all cola tastes the same – to pose a question and draw parallels to quality and value in glyphosate-based herbicides.